Case Study
SouthBound — A Mobile Marketplace for Fishing & Boating Gear
SouthBound brings the fishing and boating community together with a dedicated buy/sell app for iOS and Android. We implemented OTP-based sign-up, rich listings (photos & video), powerful search/filters, in-app messaging with push notifications, social sharing, and a web moderation console,creating a safe, high-intent marketplace from day one.
Overview & Goal
Build a dedicated marketplace tailored to anglers and boaters: fast OTP onboarding, rich listings, personalized discovery, secure buyer–seller chat, and robust reporting/moderation to keep the platform trustworthy.
- Phone OTP signup/login, profile with listings & ratings
- Rich listing creation: multiple images/videos, price, condition, location
- Search with filters (category, distance, price, condition, date) + sorting
Execution
We focused on reliability, safety, and speed,shipping a mobile app for iOS/Android plus an admin web app to keep quality high as inventory scales.
- Personalized feed based on preferences and recent activity
- In-app messaging with timestamps, push notifications, and mute settings
- Social sharing (FB/X/IG) to amplify listing reach
- Admin web console: review queues, block/ban users & listings, audit logs, role-based access
Results
Beta results show stronger buyer–seller engagement and faster moderation cycles, driving trust and repeat usage as supply ramps up.
- UX improvements lifted view→message conversion and time-to-first-contact
- Crash-free sessions exceeded 99% across devices in beta
- Report handling and SLA tracking reduced response times and repeat offenses
